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From the perspective of publishers, the 18- to 34-year-old demographic is highly prized by advertisers - the people who make writing, editing and working at a newspaper or magazine a vocation, not just an avocation (like it is for most bloggers.) But there is trouble afoot. The seeds have been planted for a tremendous upheaval in the material world of publishing.

Young people just aren't interested in reading newspapers and print magazines. In fact, according to Washington City Paper http://www.washingtoncitypaper.com/archives/media/2004/media1001.html, The Washington Post organized a series of six focus groups in September to determine why the paper was having so much trouble attracting younger readers. You see, daily circulation, which had been holding firm at 770,000 subscribers for the last few years, fell more than 6 percent to about 720,100 by June 2004, with the paper losing 4,000 paying subscribers every month.

- "Newspapers Should Really Worry," Adam L. Penenberg http://www.penenberg.com/, Wired.com http://www.wired.com/, November 24, 2004

Directory: http://www.larryblakeley.com/Articles/monthly_articles/

File Name: adam_penenberg20041124

Post Date: November 24, 2004 at 8:25 AM CST; 1425 GMT